CASE STUDY // PERFORMANCE MARKETING // RESULTS DRIVEN
How strategic performance marketing across Google Ads and Meta Ads transformed an emerging e-commerce brand into a revenue-generating powerhouse in 18 months.
Emerging e-commerce brand in fashion & lifestyle segment
Building brand awareness, acquiring quality customers, and scaling efficiently with limited budget
18 months of continuous optimization and scaling
Started at ₹2L/month, scaled to ₹12L/month by month 18
Deep dive into client goals, current performance, competitor analysis, and market positioning
Crafted comprehensive Google Ads and Meta Ads strategy with budget allocation and targeting framework
Executed across multiple platforms with 15+ ad variations and audience segments
Real-time monitoring, bid adjustments, A/B testing, and continuous performance refinement
Doubled budget with maintained efficiency. Expanded to new audience segments and platforms
High Competition
Implemented advanced audience segmentation and creative differentiation
Budget Constraints
Prioritized high-ROAS channels and optimized bid strategies
Market Seasonality
Developed dynamic budget allocation based on seasonal trends
CPA Inflation
Refined targeting, improved landing pages, and tested new creative angles
Refined targeting reduced CPA by 35% and improved conversion rates significantly.
Continuous A/B testing of creatives improved ROAS from 2x to 3.2x in 6 months.
Google Ads and Meta Ads together created synergistic effect with 40% better performance.
Proper attribution and tracking enabled optimization at every level of the funnel.
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